Ava.ai was founded by Max Semmons-Russell, an experienced plumber who knows the ins and outs of the trades industry. After facing financial setbacks early in his career due to non-payment on a job, Max realized the need for better payment security and founded Green Light Escrow. His mission was simple: protect tradies and small businesses from the risks of non-payment.

Green Light Escrow has since revolutionized the way tradies and homeowners handle payments, creating a platform that ensures funds are held securely until both parties are satisfied. But Max’s journey didn’t stop there. With a deep understanding of the challenges tradies face, he set his sights on solving another major pain point—operational costs.

Ava.ai was born out of this vision. The goal? To create the best trades assistant the world has ever seen. Ava.ai is an AI-powered assistant that helps tradies streamline their processes, reduce administrative costs, and save time, so they can focus on what they do best. Whether it’s managing quotes, handling client communication, or automating invoicing, Ava.ai is designed to be the ultimate tool for tradies to run their businesses more efficiently and cost-effectively.

Max’s mission with Ava.ai is to empower tradespeople by providing them with the tools they need to succeed in an ever-evolving industry, without the added costs that have traditionally come with running a business.